12.29.2009

Paradigm Shift

This is a really radical project, in terms of branding and conventional vehicle proportion, but definitely breath taking!
With the blooming development of electric powertrain, combustion engine powertrain will gradually be out-of-date. “A long and ‘graceful’ engine bonnet” will be eliminated from the definition of the elegance of a car, from the definition of its owner’s superiority and dignity.
Meanwhile, the paradigm of automobile will fundamentally change, in terms of architecture, aesthetics and usage. People will pursue dignity and elegance with responsibility.

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